Introduction to Global Business —— Understanding the International Environment and Global Business Functions

----- 全球商务导论：国际环境与全球业务功能理解

ISBN: 9780547152127 出版年：2013 页码：435 James W Kolari L Murphy Smith Julian E Gaspar Antonio Arreola-Risa Leonard Bierman Richard T Hise Cengage

Gaspar et al. INTRODUCTION TO GLOBAL BUSINESS, 1e introduces the comprehensive foundational and functional tools to better prepare students for a global business landscape through an emphasis on the fundamental pillars of the global business – culture, ethics, economics, and information technology.