Service Business Development: Strategies for Value Creation in Manufacturing Firms

ISBN: 9781107652071 出版年：2012 页码：320 Thomas Fischer Heiko Gebauer Elgar Fleisch Cambridge University Press

List of figures List of tables List of exhibits List of abbreviations Acknowledgements Research activities Publication acknowledgements 1. Introduction 2. Basic concepts of service business development 3. Dynamic capabilities for service business development 4. A case study: using the exploitation approach to develop a service business 5. A case study: using the exploration approach to develop a service business 6. Developing service business via the exploitation approach 7. Configurations of service strategies and operational capabilities supporting the exploitation approach 8. Network perspective 9. International aspects of service business development 10. Service business development for small and medium suppliers 11. Service business development in small and medium OEMs 12. Summary Bibliography Index.