Media Effects Research —— A Basic Overview

----- 媒体效应理论与研究:基本概论 第4版

ISBN: 9781111344450 出版年：2012 页码：338 Glenn G Sparks Cengage

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.