The Law of Marketing

ISBN: 9781439079249 出版年：2010 页码：449 Lynda J Oswald Cengage

Lynda Oswald's THE LAW OF MARKETING presents the various ways in which the law affects marketing activities in a unique and practical framework. Tracing a product's life cycle – from development to distribution to promotion to sale – this text addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help students become successful managers who know how to avoid legal problems and make informed decisions.