Retailing

ISBN: 9781439040812 出版年：2010 页码：649 Patrick M Dunne Robert F Lusch James R Carver Cengage

The failure to understand the mistakes of the past is causing many US retailers, with their “narrow areas of expertise”, not to commit sufficient resources to monitoring how changes in the demographic, technological, political, and economic environments have affected and will continue to affect their businesses. Seeks to address some of these changing trends in the retailing, consumer, and regulatory sectors and their impact on retailing in the USA today ‐ a reduction in the number of retailers, continued emphasis on expense reduction in order to achieve margin reduction, and the demise of the mid‐sized retail chain. In addition, examines how these current trends will affect US retailing in the future.