Mexican Multinationals —— Building Multinationals In Emerging Markets

----- 墨西哥跨国公司：在新兴市场建立跨国公司

ISBN: 9781108630757 出版年：2018 页码：766 Alvaro Cuervo-Cazurra Cambridge University Press

A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of mexican multinationals written by local industry experts.