The Fundamentals of Creative Photography

ISBN: 9780367719760 出版年：2021 页码：210 Prakel, David Routledge

Introduction. Photographic fundamentals: Formal elements - Composition Principles of design Technical considerations Exposure and reciprocity Language of photography Putting it all together Creativity and intent. Communication: Visual literacy Ownership Reading an image Deconstruction Semiotics - the study of signs Influences Talking about photography - technical language Talking about photography - artistic language Talking about photography - emotional language. Applied photography: Forms of photography Commercial and advertising Editorial Sports Architectural Social Wildlife and nature Photojournalism Fashion Working within photography. Professionalism: Getting an education Learning as an assisting photographer Getting work Portfolios Marketing yourself Representation and agents Professional bodies. The brief: The client A common language How far can your creativity go? Required outputs Timing and deadlines Legal issues Passing off plagiarism Model and property releases Teamwork Safe working practices. Workflow: Photographic workflow Basic workflow: Pre-shoot Basic workflow: Capture Basic workflow: Transfer Basic workflow: Process Basic workflow: Editing Basic workflow: Optimisation for output Basic workflow: Archiving Basic workflow: Cataloguing and digital asset management Impact of digital Workflow products. Conclusion. Glossary. Bibliography and webography. Index. Acknowledgements and picture credits. Working with ethics.