Fashion is bound up with promoting the 'new', concerned with constantly changing aesthetics. The favoured styles or looarise out of the work of a vast range of different actors who collectively produce, select, distribute and promote the new ideals, before moving on to next season. How, then, are fashionable commodities stabilizfor them to be selected, distributed and sold? Since there are few studies that actually examine the work that goes on inside the world of fashion, about these processes. This book addressour knowledge by examining how aesthetic products are defined, distributed and valued. It focuses attention on the work market agents, particularly model agents or 'bookers' and fashion buyers, shaping the aesthetics inside their markets. In analysing their work, Entwistle develops a theoretical framework for understanding the distinctive features of aesthetic marketplaces and the aesthetic calculations within them.
{{comment.content}}