When Clothes Become Fashion

ISBN: 9781847883667 出版年：2009 页码：254 Ingrid Loschek Bloomsbury Publishing

When, how and why do clothes become fashion? Fashion is more than mere clothing. of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the system of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.