Media Equities —— Evaluation and Trading

----- 媒体股票：评估与交易

ISBN: 9781855731943 出版年：1995 页码：248 Gasson, Christopher Woodhead Publishing_RM

This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.