From Bombay to Bollywood: The Making of a Global Media Industry

ISBN: 9780814771891 出版年：2013 页码：268 Punathambekar New York University Press

AcknowledgmentsIntroduction 1 Bollywood Is Useful: Media Industries and the State in an Era of Reform2 Staging Bollywood: Industrial Identity in an Era of Reform 3 "It's All about Knowing Your Audience": Marketing and Promotions in Bollywood4 "Multiplex with Unlimited Seats": Dot-Coms and the Making of an Overseas Territory5 "It's Not Your Dad's Bollywood": Diasporic Entrepreneurs and the Allure of Digital MediaConclusion: Fandom and Other Transnational Futures Appendix 1: Profiles of Key Bollywood Companies Appendix 2: Top Box-Office Successes, 2000-2009 Notes Bibliography Index About the Author