Media Franchising: Creative License and Collaboration in the Culture Industries

ISBN: 9780814743485 出版年：2013 页码：302 Johnson New York University Press

Acknowledgments Introduction: An Industrial Way of Life 1. Imagining the Franchise: Structures, Social Relations, and Cultural Work 2. From Ownership to Partnership: The Institutionalization of Franchise Relations 3. Sharing Worlds: Difference, Deference, and the Creative Context of Franchising 4. "A Complicated Genesis": Transnational Production and Transgenerational Marketing 5. Occupying Industries: The Collaborative Labor of Enfranchised Consumers Conclusion: Future Exchanges and Iterations Notes Index About the Author