Marketing Communications —— Integrating Online and Offline, Customer Engagement and Digital Technologies

----- 营销传播：整合在线和离线、客户参与和数字技术

ISBN: 9780749498641 出版年：2019 页码：673 Smith, PR Zook, Ze Kogan Page

Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.