Brand Storytelling —— Put Customers at the Heart of Your Brand Story

----- 品牌故事：将客户置于品牌故事的核心

ISBN: 9780749490478 出版年：2020 页码：232 Rodriguez, Miri Kogan Page

Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.