Malcolm McDonald on Value Propositions —— How to Develop Them, How to Quantify Them

----- 马尔科姆 麦克唐纳关于价值的主张:如何发展他们,如何量化他们

ISBN: 9780749481766 出版年:2018 页码:257 McDonald, Malcolm Oliver, Grant Kogan Page

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Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.

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