Innovative B2B Marketing —— New Models, Processes and Theory

Name: Innovative B2B Marketing
Rating: 3.72
ISBN: 9780749480806

----- B2B营销创新

ISBN: 9780749480806 出版年：2017 页码：313 Hall, Simon Kogan Page

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内容简介

Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.

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