Understanding Social Media —— How to Create a Plan for Your Business that Works

----- 理解社交媒体:如何创建为您的业务一个计划

ISBN: 9780749473563 出版年：2015 页码：304 Ryan, Damian Kogan Page

Chapter - 01: Getting started - how to create a compelling social media programme Chapter - 02: Rules governing the relationship between search and social Chapter - 03: How to budget for social media activities Chapter - 04: Setting KPIs and measuring success Chapter - 05: Understanding social media ROI - what matters and what doesn't Chapter - 06: Why social media is central to customer experience Chapter - 07: How to build a social media team - how to pick the right suppliers Chapter - 08: Understanding the relationship between online PR and social media Chapter - 09: The future for social media and the vastly changing landscape Chapter - 10: Risk assessment and risk management in social media