Brand Psychology —— Consumer Perceptions, Corporate Reputations

----- 品牌心理:消费观念,企业声誉

ISBN: 9780749471736 出版年：2015 页码：440 Gabay, Jonathan Kogan Page

Chapter - 00: Introduction Chapter - 01: Believing is not seeing. Seeing is believing Chapter - 02: Lies, excuses and further justifications for inconvenient truths Chapter - 03: Brains, brands, bytes, Bolshevik brawls and teenage tantrums Chapter - 04: Cloud-high reputations, big media personalities and bigger data Chapter - 05: Smoke and mirroring Chapter - 06: Rings of confidence Chapter - 07: Egg whites, whitewash and snowflakes Chapter - 08: Flattered trusted minds and fluttery trusting hearts Chapter - 09: Under the influence Chapter - 10: From addictive self-interests to interesting selves Chapter - 11: Brand me Chapter - 12: Maslow: misunderstood? Chapter - 13: The church of brand ideology. Open for redemption 24/7 Chapter - 14: In the spotlight Chapter - 15: Can we still be friends? Chapter - 16: IDs and CEGOs Chapter - 17: You don't have to be mad to work here: brand leadership and psychosis Chapter - 18: Big boys don't cry Chapter - 19: The authentic employer brand Chapter - 20: Brand stories: tell - don't yell Chapter - 21: Rhetoric, rules, reasoning Chapter - 22: The final question first