Neuro-Sell —— How Neuroscience can Power Your Sales Success

----- 神经销售：神经科学如何能助力你的销售成功

ISBN: 9780749469214 出版年：2013 页码：232 Hazeldine, Simon Kogan Page

Chapter - 00: Introduction Chapter - 01: The harsh reality facing sales professionals Chapter - 02: The background to neuroscience and how it applies to selling Chapter - 03: A guided tour of your customer's three brains Chapter - 04: The buying process and the buying brain Chapter - 05: Adaptive selling Chapter - 06: The PRISM model of human behaviour and adaptive selling Chapter - 07: How to read your customer and how to adapt your style Chapter - 08: The 'Neuro-Sell' brain-friendly selling process - the first phase: Consider Chapter - 09: The 'Neuro-Sell' brain-friendly selling process - the second phase: Maximize comfort Chapter - 10: The 'Neuro-Sell' brain-friendly selling process - the third phase: Establish context and catalyse Chapter - 11: The 'Neuro-Sell' brain-friendly selling process - the fourth phase: Convince Chapter - 12: The 'Neuro-Sell' brain-friendly selling process - the fifth phase: Close the deal Chapter - 13: Some more brain-friendly selling tips Chapter - 14: Body language and the truthful brain Chapter - 15: Neuro-negotiating Chapter - 16: Conclusion