The PR Professional's Handbook —— Powerful, Practical Communications

----- 公关专业手册：强大的，实际的通信

ISBN: 9780749468422 出版年：2014 页码：378 Black, Caroline Kogan Page

Machine generated contents note: Foreword -- Conrad Bird - Director of Communications, Cabinet Office, British Government -- Introduction -- Chapter 1 The role and importance of communications in organisations -- Chapter 2 Key theories for communicators -- Chapter 3 The communications professional -- Chapter 4 Planning communications programmes and campaigns -- Chapter 5 Communications and related disciplines -- Chapter 6 Understanding audiences - the psychology of communications -- Chapter 7 Using the right channels for communications -- Chapter 8 Creativity in communications development -- Chapter 9 Visual imagery in communications -- Chapter 10 Communications skills essentials.