Pioneers of Digital —— Success Stories from Leaders in Advertising, Marketing, Search and Social Media

----- 数字先锋：广告，市场营销，搜索和社会媒体的领导的成功故事

ISBN: 9780749466046 出版年：2012 页码：232 Carson, Mel Springer, Paul Kogan Page

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The pioneers profiled in the book come from the seemingly unrelated fields of design, gaming, music, journalism, branding, search and social networking but they were the first to realize the potential of the digital technologies they used. Moving across the globe from the USA to the UK, China, India and New Zealand, and involving organizations such as Apple, Coca Cola, Ogilvy, Publicis and Google, Pioneers of Digital provides unique insights and advice for anyone interested in commercial online thinking.