On Message —— Precision Communication for the Digital Age

----- 关于信息：数字时代的精密通信

ISBN: 9780749464875 出版年：2013 页码：200 Theobald, Theo Kogan Page

Combining the classic commandments of persuasive writing and the increasing demands of the newest of new media, On Message shows how it's not what we write that makes messages stick but who will bother to listen.