Brand Together —— How Co-Creation Generates Innovation and Re-energizes Brands

----- 品牌一起：如何创新和重新激发牌子

ISBN: 9780749463250 出版年：2012 页码：182 Ind, Nicholas Fuller, Clare Trevail, Charles Kogan Page

Explore the potential in co-creation to use customer and client feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.