The Branded Mind —— What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

----- 被打上烙印的心灵

ISBN: 9780749461256 出版年：2011 页码：272 Du Plessis, Erik Kogan Page

Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.