Public Relations and the Social Web —— How to Use Social Media and Web 2.0 in Communications

----- 公共关系和社会网络：如何利用社会媒体和Web 2.0通信

ISBN: 9780749455071 出版年：2009 页码：192 Brown, Rob Kogan Page

Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry. Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment including blogs, wikis, RSS, social networking, and SEO and shows readers how to structure digital public relations campaigns.