The Retail Value Chain —— How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

----- 零售价值链:如何通过高效率消费者回应(的ECR )战略获得竞争优势

ISBN: 9780749454562 出版年:2008 页码:384 Finne, Sami Sivonen, Hanna Kogan Page

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Gain critical insight into why retail operates the way it does and implement efficient consumer response strategies.

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