Bridging the Culture Gap —— A Practical Guide to International Business Communication

----- 桥接文化鸿沟：国际商业通信实践指南

ISBN: 9780749452742 出版年：2008 页码：217 International, Canning Carte, Penny Fox, Chris Kogan Page

Bridging the Culture Gap is a practical guide to international business communication. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict, especially as globalization gathers momentum and contact between business people from other countries becomes more frequent. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.