Effective Internal Communication

ISBN: 9780749452650 出版年：2008 页码：289 Smith, Lyn Mounter, Pamela Kogan Page

Topics included are: *what makes up internal communication *the business rationale for IC *the audience for IC *theories into practice *managing IC in-house *outsourcing the IC function *how IC differs across sectors *how the legal framework fits in *the channels used *benchmarking and measurement of results and *the effects of technology. The book will also include a number of topical case studies throughout the text to bring the often complex issues to life.