How to Write Great Copy —— Learn the Unwritten Rules of Copywriting

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ISBN: 9780749446635 出版年：2006 页码：209 Gettins, Dominic Kogan Page

In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful advertising campaigns.