CRM Project Management —— Building Realistic Expectations and Managing Risk

----- CRM项目管理：建立现实的期望并管理风险

ISBN: 9780749438982 出版年：2005 页码：238 Gentle, Michael Kogan Page

A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical success factors; risk factors; risk analysis; and case studies.