Effective Media Relations —— How to Get Results

----- 如何与媒体建立有效的关系

ISBN: 9780749443801 出版年：2005 页码：161 Bland, Michael Theaker, Alison Wragg, David Kogan Page

Chapter - 00: Introduction Section - ONE: The media context Chapter - 01: Where and when: a brief media history Chapter - 02: Who: ownership of the media Chapter - 03: Media law Chapter - 04: Ethics and privacy Chapter - 05: Broadcasting in the UK Chapter - 06: New media technology Chapter - 07: What is it all for? Media evaluation Section - TWO: Dealing with the press Chapter - 08: What: newspapers and periodicals Chapter - 09: Why: press relations - a means to an end Chapter - 10: News, features and more Chapter - 11: How: writing for the press Chapter - 12: How: talking to the press Chapter - 13: Checklist for effective press relations Section - THREE: Handling the broadcast media Chapter - 14: Why: the importance of broadcast coverage Chapter - 15: How: preparation and briefing Chapter - 16: How: winning the interview Chapter - 17: Fine-tuning: handling different interviews Chapter - 18: How: radio interviews