Introduction Part I. Meaning, the Mind and the Brain: 1. The cognitive turn 2. The long history of mind linguistics 3. What do we know about mental concepts? 4. Morphing theoretical semes into 'real' concepts 5. From mental representations to conceptual ontologies 6. What is meaning? 7. Where should we look for meaning? Part II. Discourse and Society: 8. Language as discourse 9. Society presupposes language, and language presupposes society 10. A closer look at oral societies 11. Differences between oral and literate societies 12. Empirical linguistics deals only with recorded language 13. Meaning, knowledge and the construction of reality 14. The language of the scientific experimental report 15. Diachronicity, intertextuality and hermeneutics 16. Meaning and the interpretation of a haiku Conclusion.
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