Mission and Money: Understanding the University

ISBN: 9780521735742 出版年：2008 页码：357 Burton A Weisbrod Jeffrey P Ballou Evelyn D Asch Cambridge University Press

1. An introduction to the higher education industry 2. The higher education business and the business of higher education - now and then 3. Is higher education becoming increasingly competitive? 4. The two-good framework: how and why schools are alike and different 5. Tuition, price discrimination, and financial aid 6. The place of donations in the higher education industry 7. Endowments: financing the mission 8. Generating revenue from research and patents 9. Other ways to generate revenue - wherever it may be found: lobbying, distance education, and the world market 10. Advertising, branding, and reputation 11. Are public and nonprofit schools 'businesslike'? Cost-consciousness and the choice between higher-cost and lower-cost faculty 12. Not quite an ivory tower: schools compete by collaboration 13. Intercollegiate athletics: money or mission 14. Mission or money: what do colleges want from their athletic coaches and presidents? 15. Concluding remarks: what are the public policy issues?