Thought Leadership Meets Business: How business schools can become more successful

ISBN: 9780521159128 出版年：2008 页码：262 Peter Lorange Cambridge University Press

List of figures List of tables Foreword Preface 1. Background and conceptual framework 2. Key academic programs and academic value-creation 3. The critical role of R and D 4. Marketing strategy 5. Institutional learning 6. Human resources strategy 7. The learning partner perspective 8. Business school leadership issues 9. Conclusion: so, what are the key success factors? Appendices Index.