Introduction 1. A 'department of literature': advertising in the Romantic period 2. 'Humbug and co.': satirical engagements with advertising 1770-1840 3. 'We keeps a poet': shoe blacking and the commercial aesthetic 4. 'Publicity to a lottery is certainly necessary': Thomas Bish and the culture of gambling 5. 'Barber or perfumer': incomparable oils and crinicultural satire 6. 'The poetry of hair-cutting': J. R. D. Huggins, the emperor of barbers Conclusion: 'thoughts on puffs, patrons and other matters': commodifying the book Bibliography.
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