The Economics of Franchising

ISBN: 9780521775892 出版年：2005 页码：352 Blair Lafontaine Cambridge University Press

Preface 1. Introduction 2. Four popular misconceptions about franchising 3. Franchise contracts 4. Franchising, vertical integration, and vertical restraints 5. Quality control 6. Franchise tying contracts 7. Vertical price controls in franchising 8. Encroachment 9. Advertising and promotion 10. Termination and non-renewal 11. Concluding remarks.