The Regional Multinationals: MNEs and 'Global' Strategic Management

ISBN: 9780521603614 出版年：2005 页码：290 Rugman Cambridge University Press

List of figures List of tables Acknowledgments 1. Introduction 2. Regional multinationals: the data 3. Two regional strategy frameworks 4. Regional and global strategies of multinational enterprises 5. Retail multinationals 6. Banking multinationals 7. Pharmaceutical and chemical multinationals 8. Automobile multinationals 9. Profits of leading multinational enterprises 10. Analysis of the regional and global strategies of large firms 11. Regional multinationals and government policy 12. Regional multinationals: the new research agenda Appendix. The 500 companies with the triad percent sales, alphabetical, 2001 Company notes Case references Academic references Author index General index.