Data Mining Techniques in CRM —— Inside Customer Segmentation

----- 客户关系管理数据采掘技术：客户细分内幕

ISBN: 9780470743973 出版年：2011 页码：373 Konstantinos K Tsiptsis Antonios Chorianopoulos Wiley

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.