Intellectual Assets for Engineers and Scientists —— Creation and Management

----- 工程师与科学家的智力资产：创造与管理

ISBN: 9781138320659 出版年：2018 页码：293 Racherla, Uday S CRC Press

Engineers and scientists engaged in creative works, inventions, and innovations as part of the free-enterprise, free-market system must understand what Intellectual Property Rights (IPRs) are and know how to strategically use them to create competitive advantage, wealth, and value. An acknowledged, major contributing factor to non-awareness amongst technical audience is the lack of availability of easily-understandable, business-relevant, and comprehensive books on the subject, that scientists and engineers can access. This book will provide comprehensive, easy-to-understand, innovation management perspectives on a wide range of IPRs for practicing scientists and engineers. Key Features: One-stop shop for valuable information on all forms of IPRs for technical audience Strong innovation management component along the lines of technology for business and innovations for customers, and IP laws for protecting and unlocking the value of creative works, inventions, and innovations Gives easy-to-read, easy-to-follow innovation management perspectives Emphasizes IPR-related topics of practical relevance Compares the IP Systems of United States and others (EU, China & India)