Ads and Sales —— A Study of Advertising and Selling From the Standpoint of the New Principles, of Scientific Management

----- 广告和销售

ISBN: 9781330461204 出版年：2016 页码：174 Herbert N Casson Forgotten Books

This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.It was begun as a series of addresses, delivered to various Ad Clubs and Chambers of Commerce in the Eastern States; and it is herewith developed into book form at the request of several of these organizations.This fact - that it was prepared largely for friends - will account for the frank and personal nature of the book.The criticisms that are made here are made good-humoredly, and with no purpose of belittling what has already been accomplished.Certainly I do not believe that Salesmen and Ad Men are less efficient than bankers, lawyers, doctors, professors, or any other species of professional men; but within the last few years new methods and higher standards have been brought to light.