The Elements of Marketing

ISBN: 9781330000458 出版年：2016 页码：251 Paul Terry Cherington Forgotten Books

N 0 good single word for describing the processes of distributing merchandise. Sale only one part of the process. The term marketing is Open to objections but is used for want of a better one. Some marketing is simple and direct even under modern conditions. But direct marketing is not the typical form. Some of the chief features of what are termed modern conditions of marketing.