Exposing the Magic of Design —— A Practitioner's Guide to the Methods and Theory of Synthesis

----- 揭示设计魔术：方法和合成理论实践者指南

ISBN: 9780199744336 出版年：2011 页码：206 Kolko, Jon Oxford University Press

Design synthesis is a way of thinking about complicated, multifaceted problems of a large scale with a repeatable degree of success. Design synthesis methods can be applied in business, with the goal of producing new and compelling products and services, and they can be applied in government, with the goal of changing culture and bettering society. In both contexts, however, there is a need for speed and for aggressive action. This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.