Explaining Research —— How to Reach Key Audiences to Advance Your Work

----- 解释研究：如何达到关键受众去推进你的工作

ISBN: 9780199732050 出版年：2010 页码：374 Meredith, Dennis Oxford University Press

FOREWORD INTRODUCTION: EXPLAINING YOUR RESEARCH IS A PROFESSIONAL NECESSITY SECTION I: LEARNING A NEW COMMUNICATIONS PARADIGM 1. Understand Your Audiences 2. Plan Your Research Communication Strategy SECTION II: EFFECTIVELY REACHING YOUR PEERS 3. Give Compelling Talks 4. Develop Informative Visuals 5. Create Effective Poster Presentations 6. Write Clear Research Explanations 7. Build a Quality Web Site SECTION III: ENGAGING LAY AUDIENCES 8. Forge Your Research Communications Strategy 9. The Essential News Release 10. Craft Releases That Tell Your Research Story 11. Target Releases to Key Audiences 12. Produce Effective Research Photography 13. Produce Informative Research Videos 14. Organize Dynamic Multimedia Presentations 15. Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars 16. Write Popular Articles, Op-Eds, and Essays 17. Author Popular Books 18. Become a Public Educator 19. Persuade Administrators, Donors, and Legislators SECTION IV: EXPLAINING YOUR RESEARCH THROUGH THE MEDIA 20. Parse Publicity's Pros and Cons 21. Understand Journalists 22. Meet Journalists' Needs 23. Prepare for Media Interviews 24. Make the Interview Work For You 25. Protect Yourself from Communication Traps 26. Manage Media Communications at Scientific Meetings 27. Should You Be a Public Scientist?