Corporate Reputation and Social Activism —— Strategic Interaction, Firm Behavior, and Social Welfare

----- 企业声誉和社会活动：战略互动，企业行为和社会福利

ISBN: 9780199386154 出版年：2019 页码：263 Abito, Jose Muguel Besanko, David Diermeier, Daniel Oxford University Press

Jose Miguel Abito, David Besanko, and Daniel Diermeier argue that harm to a firm's reputation is one of the strongest and most practical tools of contemporary corporate activism and explains the numerous campaigns as well as the response of companies. Through a straightforward dynamic model focusing on the interaction of the firm and activists, the authors show how both the firm's existing reputation and various activist tactics influence actions and outcomes of both the firm and the activists.