From Big Data to Big Profits —— Success with Data and Analytics

----- 从大数据大利润:成功的数据和分析

ISBN: 9780199378326 出版年：2015 页码：313 Walker, Russell Oxford University Press

Chapter 1: What is "Big Data?" Chapter 2: Benefits of Scale and Velocity in Big Data - The Movement to Now! Chapter 3: Big Data Expands with Passive Data Capture Chapter 4: Novel Measures in Market Activity: Direct vs. Indirect Measurement Chapter 5: Precision in Data: New Possibilities for Mass Customization and Location-Based Services Chapter 6: Data Fusion, Combining Data to Produce Economic Value Chapter 7: Strategies for Monetizing Big Data Chapter 8: Monetizing Big Data Through Productization and Data Inverting Chapter 9: Impact of Analytics and Big Data on Corporate Culture and Recruitment Chapter 10: Stimulating Innovation through Big Data Chapter 11: Disrupting Business Models with New Data from Location-Based Services Chapter 12: Protecting Data Assets Chapter 13: Future Trends in Big Data Chapter 14: Getting Started: SIGMA Framework for Implementing a Big Data Strategy: From Big Data to Big Profits