Branding the Nation —— The Global Business of National Identity

----- 民族品牌：论全球业务的民族认同性

ISBN: 9780199752171 出版年：2013 页码：243 Aronczyk, Melissa Oxford University Press

What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.