Faith in Reading —— Religious Publishing and the Birth of Mass Media in America

----- 信仰阅读：宗教出版和美国大众传媒的诞生

ISBN: 9780195335781 出版年：2005 页码：223 Nord, David Paul Oxford University Press

Faith in Reading tells the remarkable story of the unlikely origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to launch a true mass media in America. Though these entrepreneurs were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations. These organizations believed it was possible - through new technology, national organization, and the grace of God - to place the same printed message into the hands of every man, woman, and child in America. Determined to combat ignorance, apathy, and infidelity with the written word, these organizations ended up giving birth to the American mass media.