Why Firms Succeed

ISBN: 9780195087673 出版年：1995 页码：326 Kay, John Oxford University Press

In this freshly revised volume, John Kay argues that U.S. managers have chased after the latest fad in business planning and strategy for too long. Only when managers act on their organization's specific capabilities and advantages will they achieve success. Kay, using specific examples of success and failure in the American market, identifies and discusses four key ingredients to achieving this success: innovation, reputation, strategic assets, and architecture (the relationships between a company and its employees, suppliers, and customer).