Doing Semiotics —— A Research Guide for Marketers at the Edge of Culture

----- 做符号学：文化边缘营销者的研究指南

ISBN: 9780198822028 出版年：2020 页码：255 Oswald, Laura R Oxford University Press

Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.