The Persuasion Industries —— The Making of Modern Britain

----- 游说产业：现代英国的产物

ISBN: 9780198821700 出版年：2018 页码：313 McKevitt, Steven Oxford University Press

This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.